Showcase
Shared Services Conference
Client
Audience / Deloitte
Viewers
5,000+
Equipment
Full Production Setup + 8 Cameras
Team
5 Crew On-Site
The Project
Since 2022, we have been trusted by multi award-winning event agency Audience to design, produce and stream events for one of their highest profile clients- global professional services network Deloitte.
Alongside multiple virtual events, we have crewed, produced, and executed the live stream for one of Deloitte’s pinnacle Europe events, the annual Shared Services Conference. Taking place in a different European city each year, the SSC brings together multiple service lines from Deloitte over two days, to foster new ideas & partnerships, be inspired by renowned speakers, network with colleagues and celebrate their successes over the last 12 months.
With over 100,000 employees in Europe, many attendees join the SSC remotely. Optical & Audience were tasked with providing a ‘digital first’ experience, with exclusive content online to engage virtual attendees. Sitting at the heart of this was ‘The Studio’, where a dedicated Deloitte employee acts as a presenter, interviewing multiple guests and interacting with the online viewers.
Highlights of the 2023 Shared Services Conference
Optical produced a running order that informed & entertained online viewers, timing each segment so it flowed perfectly in sync with the main conference sessions. We worked with the assigned Deloitte presenter to coach them on presenting to camera, reading autocue and taking ‘talkback’, and created fast turnaround extra content, such as edits from social media, to enhance the ‘live’ feeling of the show. Slick Motion Graphics, such as lower thirds, and full screen agendas, were designed, based on the branding for the SSC.
In addition to the ‘Studio’ elements, we streamed all the main conference sessions, bringing our broadcast experience to a challenging ‘in the round’ stage, alongside providing feeds of the conference with translators for international audiences.
Both SSC22 & 23 have been met with acclaim from Deloitte and the wider events industry- with 2022’s event being awarded Best Hybrid Event 2022 at the prestigious Conference & Events Awards
“It was like a professional TV production. I was glued to the whole day and wanted to watch the sessions on demand. You cannot have done it better as a hybrid event.”
Audience are a multi award-winning event agency. Designers of innovative human experiences. Thought leaders in human-centred innovation. Get in touch to find out how they can bring cutting-edge experiences to your audience hello@audience.co.uk
The Solution
Showcase of the “The Opening” captured during the live show
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